Influence and Persuasion
Mainstream Corporate TrainingInfluence and Persuasion
All available course dates

Course description
Influence and Persuasion
When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This workshop will help participants learn how to influence and persuade in a variety of areas.
Learning Objectives
This one-day workshop will help participants learn how to:
- Make decisions about using persuasion versus manipulation
- Apply the concepts of pushing and pulling when influencing others
- Use different techniques for getting persuasive conversations and presentations underway
- Make a persuasive presentation by using the 5 S’s
- Apply storytelling techniques to extend influence
- Leverage concepts of neuro linguistic programming in everyday influence and persuasion
Training content
Understanding Persuasion
To begin, participants will explore the differences between persuasion, influence, and manipulation. They will also review the answers to the pre-assignment.
Preparing to Persuade
Next, participants will learn how to customize their approach to persuasion. Topics include pushing versus pulling, communicating with confidence, planning the conversation, and suspending their frame of reference.
Getting Off on the Right Foot
In this session, students will learn about some techniques (such as building rapport, matching, mirroring, pacing, and leading) that can help them speak persuasively.
Presentation Strategies
This session will give participants a framework for building a persuasive presentation of any length. They will also get some hands-on practice in speaking persuasively.
Using Stories to Persuade
This session will give participants some ways to make the most of humanity’s social nature and love for stories. They will also have an opportunity to practice storytelling.
Using Neuro Linguistic Programming
The final portion of this course will introduce students to the art of neuro linguistic programming. They will also have an opportunity to explore how it can benefit their influencing toolkit.
Course delivery details
This course can be offered in the following formats:
- On-site
- Online
- Webinar
Why choose Mainstream Corporate Training?
Serving Over 40 Business Verticals, across North America
98.8% Client Satisfaction, 99% citing they would refer our programs to others
ROI realized by clients as early as the first 3 months post training
About Mainstream Corporate Training

Mainstream Corporate Training -Engaging Interactive Professional Development
Mainstream is committed to providing quality training that is essential to successful professional and personal growth; our programs help learners maintain a competitive advantage through insightful and effective training topics. Information continues to change and develop our lives, therefore, our mission...
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Training was very well presented and explained with experience. I know I will use all skills presented in all aspects of my life. Excellent training course, very informative, interesting and entertaining. Matt is an excellent teacher, who kept us engaged. I would recommend this course to others. Thank you Matt!