Master Social Media

Train HR professionals how they can help to maximize the impact of the organization's social media efforts in order to promote and build the employer brand, plan to actively source potential candidates, and eventually leverage the power of employee ambassadors on social media.

This 1-hour online course is a part of McLean & Company's Talent Acquisition Certificate within our McLean Academy learning platform, and completed courses count toward CPD/PDC hours and credits. McLean Academy is a self-paced eLearning program for HR professionals. The curriculum is built around McLean's HR framework and provides practical, outcome-driven advice on tackling HR initiatives.

After completing the 5 modules in this course learners will be able to:

• Determine short- and long-term goals of a social media strategy.
• Create associated metrics to track goals.
• Identify HR's role in organizational social media.
• Explore guidelines for social media content creation.
• Identify critical roles for social media sourcing.
• Integrate social media into the talent acquisition process.
• Optimize the use of social media platforms.