Master Social Media

McLean & Company
Training overview
Professional Course
Self-paced Online
1 hour

Start dates
Start anytime
McLean & Company

Course description

Master Social Media

Train HR professionals how they can help to maximize the impact of the organization's social media efforts in order to promote and build the employer brand, plan to actively source potential candidates, and eventually leverage the power of employee ambassadors on social media.

This 1-hour online course is a part of McLean & Company's Talent Acquisition Certificate within our McLean Academy learning platform, and completed courses count toward CPD/PDC hours and credits. McLean Academy is a self-paced eLearning program for HR professionals. The curriculum is built around McLean's HR framework and provides practical, outcome-driven advice on tackling HR initiatives.

After completing the 5 modules in this course learners will be able to:

  • Determine short- and long-term goals of a social media strategy.
  • Create associated metrics to track goals.
  • Identify HR's role in organizational social media.
  • Explore guidelines for social media content creation.
  • Identify critical roles for social media sourcing.
  • Integrate social media into the talent acquisition process.
  • Optimize the use of social media platforms.
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Who should attend?

HR Professionals

Training content

Module 1:

Establish Goals and Metrics

Module 2:

Optimize the Employer Brand on Social Media

Module 3:

Identify Trends and Opportunities

Module 4:

Plan for Content Creation and Distribution

Module 5:

Create a Social Media Sourcing and Direct Outreach Plan


For more information about pricing, please visit the institute website.

Certification / Credits

Learning Outcome

Identify short- and long-term goals of a social media strategy with associated metrics, determine current state of social media efforts, define HR's role moving forward, identify targeted roles for social media sourcing, and optimize platform efficiencies.

About mcleanco

McLean & Company

McLean & Company is the trusted partner of HR and leadership professionals around the world. Our memberships are designed to provide what you need to drive the organization forward – from full-service assessments to practical action plans, impactful training, and...

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Contact info

McLean & Company

3960 Howard Hughes Pkwy, Suite 500
89169 Las Vegas Nevada

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