Course description
Interested in the ever-changing, exciting world of digital marketing? This certificate program provides a foundation of the principles and core concepts of digital marketing and teaches the latest in digital marketing trends. Students will gain skills in developing digital content and learn how to strategize, implement, and show return on investment for a greater market share for their organization.
Who should attend?
This program is for working professionals who need to incorporate digital marketing strategies into their current jobs, as well as individuals looking to move into this dynamic field.
Training content
Upon completion of this program, students will be able to:
- Develop a digital marketing strategy;
- Define true key performance indicators (KPIs);
- Identify opportunities to optimize their websites;
- Craft a social media campaign strategy;
- Develop and implement a successful content strategy.
Course delivery details
Courses are delivered remotely, with a blend of virtual live sessions and self-paced activities.
Four, 1 week long classes (workload for each class is 15 hours).
About Portland State University CPE
Portland State University | Standing up for tomorrow Portland State University has been emboldening students and challenging the status quo in Portland for 75 years. From our founding to serve veterans home from World War II, we have been committed...
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Portland State University
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