An Overview of Marketing

Project Management Experts, LLC
Training overview
Professional Course
Self-paced Online
5 hours
From 79 USD

Start dates
Online
79 USD
Start anytime

Course description

An Overview of Marketing

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

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Training content

  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning

Course delivery details

Course Access Time: 365 days

Certification / Credits

Credits: 0.5 CEUs / 5 PDUs / 5 HRCIs / 5 SHRMs

Why choose PME?

Over 300 instructor-led and online course offerings in project management, leadership, and business management

Courses taught by experienced practitioners

Leading provider of project management and agile certifications

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...


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Project Management Experts, LLC


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