Digital Marketing (ACE CREDIT®)

Project Management Experts, LLC
Training overview
Professional Course
E-learning
36 hours
From 648 USD
Start dates
Online
648 USD
Start anytime

Course description

Digital Marketing (ACE CREDIT®)

This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation of 2 credits, lower division, in business or marketing.

A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

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Training content

Topics covered in the course:

  • Content Marketing
  • Search Engine Optimization
  • Paid Search/Paid Advertising
  • Conversion Rate Optimization
  • Digital Marketing Strategy
  • Web Analytics
  • Google Analytics
  • Marketing Automation
  • Social Media Marketing
  • Mobile Marketing

Course delivery details

Course Access Time: 365 days

Certification / Credits

Credits: 3.3 CEUs / 12 PDUs / 22.5 HRCIs / 33 SHRMs / 2 ACE Credits

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...


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Contact info

Project Management Experts, LLC

18373 Fairway Oaks Square
18373 Leesburg Virginia

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