Digital Marketing Strategy

Project Management Experts, LLC
Training overview
Professional Course
Self-paced Online
3 hours
From 79 USD

Start dates
Online
79 USD
Start anytime

Course description

Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

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Training content

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing
  • Discuss the differences between an integrated and non-integrated digital marketing strategy
  • Describe the five stages of a digital marketing strategy
  • Explain how digital marketing elements can address strategic needs
  • Describe the customer journey and how it applies to digital marketing
  • Explore the use of a digital SWOT in assessing marketing efforts
  • Explain the use of SMART goals in the planning stage
  • Describe the use of the Plan, Do, Check, Act model in digital marketing
  • Explain how lessons learned are integrated into digital marketing
  • Describe the key ethical and legal issues in digital marketing
  • Discuss best practices in fashioning a digital marketing strategy

Course delivery details

Course Access Time: 90 days

Certification / Credits

Credits: 0.3 CEUs / 3 HRCIs / 3 SHRMs

Why choose PME?

Over 300 instructor-led and online course offerings in project management, leadership, and business management

Courses taught by experienced practitioners

Leading provider of project management and agile certifications

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...


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Project Management Experts, LLC


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