Course description
Google Ads
Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.
Training content
- Define PPC
- Navigate through the Google Ads platform
- Describe the foundation of a successful paid search campaign
- Identify tools for selecting relevant keywords
- Explain the importance of negative keywords
- Define multiple bidding strategies
- List the basic components of effective ad copy
- Explain the different types of audience targeting
- Define multiple key performance indicators (KPIs)
- Analyze performance data
Course delivery details
Course Access Time: 90 days
Certification / Credits
Credits: 0.6 CEUs
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About PME
Project Management Experts, LLC
Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...
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Contact info
Project Management Experts, LLC
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