Training overview
Professional Course
Self-paced Online
6 hours
From 99 USD

Start dates
99 USD
Start anytime

Course description

Google Ads

Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

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Training content

  • Define PPC
  • Navigate through the Google Ads platform
  • Describe the foundation of a successful paid search campaign
  • Identify tools for selecting relevant keywords
  • Explain the importance of negative keywords
  • Define multiple bidding strategies
  • List the basic components of effective ad copy
  • Explain the different types of audience targeting
  • Define multiple key performance indicators (KPIs)
  • Analyze performance data

Course delivery details

Course Access Time: 90 days

Certification / Credits

Credits: 0.6 CEUs

Why choose PME?

Authorized Training Partner by the Project Management Institute

Over 300 instructor-led and online courses in leadership & business management taught by experienced practitioners

Leading provider of Project Management and Agile certifications

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...

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Project Management Experts, LLC

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