Strategic Marketing for Entrepreneurs

Project Management Experts, LLC
Training overview
Professional Course
Self-paced Online
5 hours
From 129 USD
Start dates
Online
129 USD
Start anytime

Course description

Strategic Marketing for Entrepreneurs

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

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Training content

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

Course delivery details

Course Access Time: 90 days

Certification / Credits

Credits: 5 CEUs / 5 HRCIs / 5 SHRMs

Why choose PME?

Over 300 instructor-led and online course offerings in project management, leadership, and business management

Courses taught by experienced practitioners

Leading provider of project management and agile certifications

About PME

Project Management Experts, LLC

Project Management Experts (PME) is just that, a consortium of project management experts with at least 20 years of experience who have re-directed their careers to improving the project management competency of our clients. Our training classes focus on building...


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Project Management Experts, LLC


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