The objective of this innovative program is to train salespeople to not only master the tactical functionality that is possible with social media in order to help engage with the digital buyer at every stage of the sales cycle, but also to build internal leaders and change agents who will truly impact an organization's sales and internal digital literacy after taking the program.

More specifically, this course will cover professional branding, aligning one's own brand with that of the corporation, social selling across multiple social networks (including LinkedIn), the importance of getting people onboard and minimizing internal resistance, breaking down internal barriers to social selling, better aligning social selling efforts with marketing and employee advocacy programs, and calculating the ROI of social selling efforts.