Sales Negotiation Strategies and Techniques™

Sales Excellence International
Training overview
Corporate / Group Training
16-24 Hours (Customizable)
Start dates
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Course description

Sales Negotiation Strategies and Techniques™

Closing and negotiating are not isolated events that only happen at the end of a sales cycle. They both happen during virtually every telephone call and meeting with your prospective client. This program is designed to help sales professionals and sales managers, or anyone in a customer-facing role, learn to effectively resolve customer issues, overcome objections, close without being pushy, and apply proven negotiation strategies and tactics when necessary. Every sales professional is looking for the win-win solution. Sales Excellence’s Sales Negotiation Strategies and Techniques address the complex challenges of making the best deal while still satisfying the client. This program is customizable for both discrete sales transactions as well as for negotiating yearly or multi-year contracts.

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Who should attend?

  • Sales Representatives
  • Account Managers
  • Contract Specialists
  • Sales Managers
  • Sales Executives

Training content

The Learning Objectives for this comprehensive program include:

  • Create a comprehensive strategy for each account so you are consistently presenting new ideas that maximize profits for you and your clients.
  • Establish primary and secondary negotiation strategies and the top three tactics for each.
  • Develop tools and processes that document requests and tradeoffs already made as well as how to turn every customer request into an opportunity for a tradeoff.
  • Establish parameters that detail what’s negotiable and what isn’t.
  • Using a business case or ROI projection, help your buyer recognize benefits in order to validate the value received for your price.
  • Establish effective competitive differentiation based on what your buyer values.
  • Use the Sales Excellence Negotiation Process to identify and overcome objections, reach mutually beneficial agreements, and bring business to closure.
  • Learn to minimize price erosion and protect profitability using tradeoffs, counter offers, and hypothetical resolutions.
  • Internalize and apply the Top 10 Rules of Effective Negotiation to position yourself to win while commanding a premium price.
  • Learn and practice the Top 10 Most Effective Negotiation Techniques. 

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About Sales Excellence International

Sales Excellence

Sales Excellence - The Cutting Edge of Sales Force Transformation

The success of any sales organization rests on the shoulders of its sales force and leadership teams, and those individuals must invest in their career development to be equipped for the evolving challenges they will meet. While the volume of...

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Contact info

Sales Excellence International

5229 Office Park Boulevard
34203 Bradenton Florida

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