Selling to Key Executives

An engaging workshop that equips sales teams to sell to the executive & C-suite level buyer successfully. This advanced sales training will benefit sales professionals, including account executives, account managers, and other sales professionals who engage with senior executives. The program can be delivered on-site, online, or as a blended training program and includes post-training reinforcement and application to ensure skill adoption and lasting behavior change.

Win Bigger Deals Faster

Today it's more complicated than ever to reach leadership. The usual protections provided by gatekeepers are still there—but today’s corporate buyers have even more layers of influencers and other stakeholders in the buying process. Getting access to senior executives, the ones who control budgets or have authority, is critical to closing big deals faster.

To access and achieve successful outcomes when selling at the highest level, sales professionals must be relevant, bring fresh insights, and speak the language of the C-Suite. Selling to Key Executives helps sales professionals change their approach from being product-centric to focusing on strategic issues—and what senior executives care about.