Course description
Group Sales: Affinity SMERF Market Initiatives
Winning strategies to improve occupancy and overall revenues by focusing on the affinity (SMERF) market. Learn to effectively sell and market to social and membership organizations (i.e., sports, religious, fraternal and education).
Training Content
- Define the SMERF and Affinity Markets
- Utilize key resources and best practices to prospect the SMERF Market effectively
- Employ the Property Checklist to ensure successful bids in the SMERF Market
- Market effectively to the SMERF/Affinity Markets
- Explain how the SMERF/Affinity market can improve your property's RevPAR Index
About SalesBoost
SalesBoost
SalesBoost’s revolutionary training and development program for hospitality that will boost your team’s confidence, performance, and yes, results. Rocket past your goals. Send morale soaring. All while spending less time and budget doing it. SalesBoost is the only technology in...
