Group Sales: Upselling

Training overview
Corporate / Group Training
Start dates
United States of America
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Course description

Group Sales: Upselling

Upselling happens every day, and sometimes we don’t even realize it! The truth is, upselling is beneficial to everyone. As a sales professional, it’s your job to provide great experiences and add value for your clients. Upselling is a great way to do just that and should be a natural part of your selling strategy.

It's important to understand the purpose and benefit of mastering the art of upselling. Upselling is more than just an attempt to gain additional revenue. It is a way to add value for a client by offering recommendations, or enhancement options they didn’t realize would help them create the best possible experience.

The first step to effective upselling is knowing your hotel’s capabilities, amenities, and services to present the benefits with confidence as THE Expert. Upselling can include any enhancements or add-ons that your hotel can offer for room upgrades, menus, bar packages, lighting, décor, rentals, AV services, and more. There is an upsell opportunity for every meeting or event!

The next step is to determine your Upsell Strategy for each market or type of event. Design packages and enhancements that speak to the specific needs of each client. A best practice is to customize packages by season, demographics, type of event, and length of stay.

And most importantly, you must present your recommendations and show the benefits of how these add-ons will enhance their event. There are countless ways to offer these options to your clients. You can:

  • Use visuals
  • Host a site visit
  • Use benefit selling to show the value
  • Present enhanced offerings in creative ways
  • Know what upsell options are available during their event & have them readily available

Taking a proactive approach to Upselling sets you apart from the competition and will help create long-lasting loyal customers! And the best part, upselling provides YOU with the additional revenue to exceed your goals!

SalesBoost courses are offered on a subscription basis that includes all SalesBoost courses. Contact us today to learn more about our subscription plans.

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Learning objectives:

  • Benefits of Upselling
  • Difference between upselling ane cross-selling
  • Uncovering the upselling opportunities available to you
  • Understand how to prepare to upsell
  • Uncover when the best time to upsell to customer migh be
  • Learn how to understand your product so you know how to upsell it

About SalesBoost


SalesBoost’s revolutionary training and development program for hospitality that will boost your team’s confidence, performance, and yes, results. Rocket past your goals. Send morale soaring. All while spending less time and budget doing it. SalesBoost is the only technology in...

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Upselling happens every day and sometimes we don’t even realize it! The truth is, upselling is beneficial to everyone.

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5345 Towne Square Drive, Suite 145
75024 Plano Texas

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