Apartment Leasing Sales Conversion Training

Signature Worldwide
Training overview
Corporate / Group Training
Start dates
Inquire about live virtual training for your team

Inquire about on-site training for your team
Apartment Leasing Sales Conversion Training

Course description

Apartment Leasing Sales Conversion Training

Do your apartment leasing agents know the right answers to that question? Do they identify a prospective resident’s needs and create value before quoting a rent? Do they ask to schedule a visit or get a commitment?

If these things don’t happen every time the phone rings or when a prospective apartment leasing resident walks into your office, you’re losing new residents – and money – to your competition. Signature Worldwide can help. We’ve worked with hundreds of multifamily housing apartment leasing agents to build sales, service skills of apartment leasing agents and other support staff. We can also help improve your sales management and customer service management skills!

We teach a simple Magic Formula for handling inquiries, improving the apartment leasing experience and getting appointments, . In this one-day program, Signature teaches apartment leasing agents a proven program for servicing apartment inquiries, improving the apartment leasing experience, and getting the appointment or signed lease.

Our highly experienced trainers are experts in onsite and virtual course delivery.

Program Outcomes:

  • Increased revenue
  • Higher occupancy numbers
  • Increased resident retention
  • Higher conversion rates
  • Increased agent confidence
  • Increased quality and consistency of interactions
  • Improved community knowledge
  • Clear differentiation from the competition
  • Increased level of professionalism
  • Increased quality of communication between communities and corporate office.

Inquire about on-site or live virtual training for your team!

Want to find out more?

Who should attend?

Anyone responsible for converting incoming calls or in-person inquiries to property tours or new tenants, including:

  • Apartment Leasing Agents
  • Marketing Managers
  • Property Managers
  • District Managers
  • Regional Managers

Training content

Course Agenda


  • Welcoming activity and an overview of the session

Legendary Service

  • Characteristics of exceptional service are reviewed and ways to create a legendary impression are discussed

What's in it for Everyone?

  • Review value of delivering legendary service – benefits to the employee, benefits to your current and prospective residents and benefits to the company

Reality Trip

  • Listen to recorded phone calls and identify the customer service skills that were effectively used and areas where improvement is needed

Calling the Competition

  • Make phone calls to competitors and critique the service and sales skills used

Connecting with the Customer

  • Insuring that the interaction starts in a positive and professional manner

Discovering and Gathering Information

  • Tips and process for ensuring understanding of prospective resident’s needs

Skill Practice

  • Practical role plays and other activities to apply the skills

Delivering Value

  • Identify key behaviors for delivering value during prospective resident interactions and setting your organization apart from the competition

Skill Practice

  • Practical role plays and other activities to apply the skills

Closing and Selling Strategies

  • Identifying additional opportunities through upselling and cross-selling. Build techniques for securing the business.

Skill Practice

  • Practical role plays and other activities to apply the skills

Next Steps

  • Discuss the components of Signature’s ongoing reinforcement program

Course delivery details

  • This training is available via an instructor-led virtual classroom using Zoom or onsite at your location.
  • Both training options are delivered by a highly experienced Signature Worldwide trainer. 


Please request more information from Signature Worldwide about dates and pricing.

Why choose Signature Worldwide?

Our 30+ years of experience includes training over 36,000 businesses in 50 countries

98% of our customers would highly recommend Signature Worldwide to others

Fun, engaging and inspiring training solutions that improve our clients’ ability to acquire and retain customers

About Signature Worldwide

Signature Worldwide

Global Customer Service and Sales Training  You seek customer service and sales training to help your teams effectively cultivate, engage and nurture relationships with customers. But does your training partner have depth of expertise in your industry? Signature Worldwide does....

Read more and show all training delivered by this supplier

Contact this provider

Fill out your details to find out more about Apartment Leasing Sales Conversion Training.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Signature Worldwide

5555 Parkcenter Circle, Suite 100
43017 Dublin Ohio

 Show phone number


Average rating 5

Based on 3 reviews.

Leasing Manager, Plaza Properties
This training was interactive and informative. I did not expect to have fun and I really did enjoy the program. Signature Worldwide, you ROCK!
Leasing Consultant, Towne Properties
Great class, upbeat, a lot of info!
Regional Director, Towne Properties
I believe the education provided through Signature Worldwide training classes has increased our professionalism and has given us the tools needed to be the best we can be.
Request Information

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

View again
Supplier Directory
Join our Supplier Directory to:
- Gain Traffic
- Get Noticed
- Showcase Your Services
- Free Listing Available