Graphic Design Basics for Non-Designers

Training overview
Professional Course
3 hours

Course description

Graphic Design Basics for Non-Designers

Today, with affordable DIY layout and design software plentiful and with the growing prevalence of digital marketing, social posts, blogs and Facebook ads people without formal training are taking on more design tasks than ever.

But having a computer with desktop publishing abilities doesnt make you a designer. If you find yourself in a position of designing for your organization, do yourself a favor and get familiar with the fundamentals of good design.

Graphic Design Basics for Non-Designersprovides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.

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Training content

Session 1: Whats Your Plan?

  • Lay a solid foundation for every document you produce
  • Know what questions you need to ask before you begin
  • Identify your target audience
  • Align your design with your purpose
  • Produce targeted documents or publications that spur action

Session 2: The Building Blocks of Great Design

  • Create a flow and balance that guides the reader through your document
  • Select and appropriately use color, photos, charts, graphics and more
  • Understand the factors to consider when choosing a typeface
  • Apply design techniques that support your contents purpose
  • Increase readability using headlines, subheads and other key elements

Session 3: Using Canva to Create and Publish Engaging Content

  • Know how to choose and customize a template
  • Build a template from scratch
  • Collaborate with others on any design project
  • Create and share professional-looking content
  • Create eye-catching design with the free version of Canva

Certification / Credits

  • Produce visually appealing flyers, brochures, social posts, ads and more
  • Become familiar with the basics of good content design
  • Use graphic elements to attract attention without detracting from the message
  • Ensure all elements of your design are in harmony
  • Create your own eye-catching designs with the free version of Canva®

About SkillPath


SkillPath is a leader in business training with more than 30 years of experience. Our professional training programs prioritize learner engagement — helping theory take root with learners, so it transforms their thinking and becomes day-to-day practice. SkillPath’s courses are...

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6900 Squibb Road
66202 Mission Kansas

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