Building Insanely Great Products

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
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Inquire for more information

Course description

Building Insanely Great Products

This workshop with Spice Catalyst will enable you to explore and plan for doing the key things necessary for your product(s) to become “insanely great”… a term that Steve Jobs used to encourage the people who worked for him to strive to do the very best they can for their customers. It covers what Apple is doing that has made it the most valuable company in the world and what Hewlett-Packard did to grow 20% per year for 50 years after its founding in 1938 including organizational structure, needed employee competencies, decision-making, and other major factors.

Learning Objectives

  • Learn what products must have to succeed
  • Understand the product lifecycle and process
  • Learn about an Agile Product Lifecycle Framework and Process
  • Learn the required competencies for success
  • Learn about the similarities and differences between product management/product marketing management and entrepreneur
  • Learn the history of product management
  • Understand decision making and organizational structure
  • Learn the importance of values and vision
  • Learn about the impacts of today’s business environment
  • How to decide what your product will do
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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Course Outline

  1. What Products Must Have To Succeed
  2. Product Life Cycle And Process
  3. Required Competencies
  4. Product Management/Product Marketing Management Vs. Entrepreneur
  5. History Of Product Management
  6. Decision Making And Organizational Structure
  7. Values And Vision
  8. Today’s Business Environment
  9. “Do” and Your Value Proposition


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Average rating 4

Based on 1 reviews

Jenna G.
Great course for a general overview of Product Management. Templates to succeed in PM are included and instructor is available for any extra support/questions.
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