Creating a Marketing Plan

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
Inquire for more information

Inquire for more information

Course description

Creating a Marketing Plan

This workshop will enable you to learn the elements of marketing including target personas, market differences, target markets, product positioning, value proposition, messaging, marketing strategy, media, mix, packaging, bundling, marketing communications, distribution channels, budgeting, launch and sustaining marketing of an effective marketing plan and how to write it for your product. 

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content


  • What is Marketing?
  • Creating Insanely Great Customers
  • Personas
  • Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures

Preparation for Planning:

  • Target Market(s)
  • Positioning

Marketing Plan:

  • Value Proposition, Messaging and Messages
  • Marketing Strategies, Objectives, Types and Techniques
  • Media, Mix and Plan
  • Packaging and Bundling
  • Marketing Communications
  • Channels
  • Typical Product Marketing Manager Activities
  • Timing, Budget and Schedule
  • Responsibilities
  • Sustaining/Ongoing Marketing Plan and Metrics


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Average rating 5

Based on 4 reviews

Hsitang L
I have done the marketing plan and got a great score from my working company. Thanks for your course and coaching.
Spencer J.
Excellent Course for Marketing Strategy. It was comprehensive, easy to follow, and had the perfect balance of hands-on activities and lectures that left me with a full marketing strategy and implementation plan at the end of the course. Great course for anyone starting from scratch.
Hsitang L.
Looks like the instructor has very strong knowledge and have good experiences on the marketing. I feel I got a lot information from the course. This is a great course for students to learn about creating marketing plan. I used skills that I have learned from this course and created company required marketing plan and got great result from compa...
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