Do, Innovation, Design Thinking and Value Proposition

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
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Inquire for more information

Course description

Do, Innovation, Design Thinking and Value Proposition

Some believe that product success depends upon having some technology that is better than something else and as a result, the world will beat a path to that product’s door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.

Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish” as Steve Jobs once said.

This workshop will enable you to learn how to figure out exactly what your customers want to “do”, innovate, design and nail the value proposition.

Learning Objectives

  • Understand how important it is to learn what people “do” and how to translate into a compelling value proposition and product positioning
  • Understanding what your customer’s “do” and helping them do that more effectively than your competitors
  • Define the “value” your customers will get out of your product
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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Course Outline


  • Value of Do
  • How To Define A “Do”
  • Information Gathering
  • Prioritizing “Do”s
  • Going to Development


  • Sources of Innovation, Design, and Methodology
  • Discover New Markets and Market Sizing
  • Types of Innovation and Ideation Process
  • Other Product Success Considerations

Value Proposition

  • What will be the primary benefit(s) this product provide?
  • Developing a value proposition statement


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Average rating 5

Based on 4 reviews

David has been an excellent coach and mentor. Very detail oriented and practical in his approach. His ideas and frameworks are simple, practical and easy to understand and adopt, being extremely effective at the same time. The concept of ‘Do, value proposition’ is one such excellent framework which not only helps in formulating compelling value ...
Show more
Gan K. Y.
great course and easy for understanding
Rodrigo G.
Content is very good.
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