Internet of Things Product Management

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
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Course description

Internet of Things Product Management

Billions and billions of devices from smartphones, to home devices, to transportation, to agriculture will be connected to the internet and it is growing rapidly.

This is called the Internet of Things (IoT).

But, for the IoT to go beyond technology and become a business, a product manager needs to understand the underlying capabilities of the technology and put together a compelling product market strategy and marketing plan.

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

The course will cover:

  • Business to Business and Business to Consumer IoT
  • A framework to plan and manage the product from what it will do to how to position it in the market and launch
  • Considerations such as user experience, security, government regulation, technological developments and big data
  • The course will be delivered with lectures, discussions, examples, quizzes, and exercises.

Lessons will cover:

  • What people want to do and how IoT can help them get it done faster and cheaper
  • Innovation
  • Value Proposition
  • Target Personas
  • User Experience
  • Coming technology developments like augmented and virtual reality
  • Product Positioning
  • Sizing Market and Market Segments
  • Product Roadmap
  • Pricing Strategy
  • Decision Making
  • Customer Journey
  • Messaging
  • Media including Social Media
  • Analytics and Big Data
  • Security, regulations, technology developments


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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