Product Market Strategy Plan

Spice Catalyst
Training overview
2 days
Next start date: Inquire for more information - Worldwide
On-site / Company-specific

Course description

Product Market Strategy Plan

This “Product Market Strategy or Plan” Workshop teaches you how to think through the critical elements that make up a strategic market plan for a product or service which should be done before product development, and launch and marketing planning begins.

It covers in detail exactly what must be done and how to do it.

Training Content

Learning Objectives

To be able to:

Lead the development of a product market strategy plan including:

  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description,
    market segments, and total available market
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write a plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support, and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan

Course Outline

  • Introduction
  • Decision Making, Schedule, and Resources Required
  • Values and Vision
  • The Perfect Storm and Creating Insanely Great Customers
  • Product Market Opportunity, Description and Value
  • Personas and Use Cases
  • Market Status and Development
  • Market Adoption
  • Markets and Market Segments
  • Total Available (Addressable) Market (TAM)
  • Target Markets
  • Competitive Environment
  • Product Positioning
  • Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Penetrating Existing and New Markets
  • Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
  • Pricing and Business Model
  • Metrics
  • The Product Market Strategy Plan


$1000 USD per person per day

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Describes the importance of having a market strategy for your product and how you can learn the 18 critical components. These are the things product management will learn in training and courses and are key to product success.

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Average rating 4.8

Based on 17 reviews

Lavinia S.
very informative and clear
Joane B.
Good content.
Anupam T.
This course is a good starting point to get introduced to the methods of product management. One can then plan ahead to study these topics in further detail.
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