Product Market Strategy Plan

Spice Catalyst
Training overview
Corporate / Group Training
2 days
Start dates
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Inquire for more information

Course description

Product Market Strategy Plan

This “Product Market Strategy or Plan” Workshop teaches you how to think through the critical elements that make up a strategic market plan for a product or service which should be done before product development, and launch and marketing planning begins.

It covers in detail exactly what must be done and how to do it.

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Learning Objectives

To be able to:

Lead the development of a product market strategy plan including:

  • Define the decision making, schedule, market opportunity and product value
  • Using personas, use cases, market status and development, market description,
    market segments, and total available market
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis
  • Write a plan to penetrate existing and new markets
  • Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support, and service
  • Define a pricing and business model
  • Identify metrics to monitor product success
  • Write the product market strategy plan

Course Outline

  • Introduction
  • Decision Making, Schedule, and Resources Required
  • Values and Vision
  • The Perfect Storm and Creating Insanely Great Customers
  • Product Market Opportunity, Description and Value
  • Personas and Use Cases
  • Market Status and Development
  • Market Adoption
  • Markets and Market Segments
  • Total Available (Addressable) Market (TAM)
  • Target Markets
  • Competitive Environment
  • Product Positioning
  • Strengths, Weaknesses, Opportunities and Threats (SWOT)
  • Penetrating Existing and New Markets
  • Requirements and Training for Sales, Marketing, Distribution, Channels, Partners, Affiliates, Operations, Support and Service
  • Pricing and Business Model
  • Metrics
  • The Product Market Strategy Plan


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Average rating 4.8

Based on 17 reviews

Lavinia S.
very informative and clear
Joane B.
Good content.
Anupam T.
This course is a good starting point to get introduced to the methods of product management. One can then plan ahead to study these topics in further detail.
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