Social Media Marketing Demystified

Spice Catalyst
Training overview
Corporate / Group Training
1 day
Start dates
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Inquire for more information

Course description

Social Media Marketing Demystified

This workshop develops a basic understanding of social media, what it is good for, why it is an essential part of today’s marketing mix and then goes into detail on search optimization, keyword research, AdWords and the use of multiple social media platforms like LinkedIn, Twitter, Facebook, Google+, email, mobile, event marketing and pulling together the social media team and the all-important editorial calendars.

Learning Objectives

  • Understand Social Media Marketing and its elements
  • Develop a Social Media Marketing Plan and be able to use its elements
  • Implement a Social Media Lead Generation Plan
  • Understand the future of Social Media Marketing
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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Training content

Course Outline

  • Use of Social Media
  • Developing a Social Media Marketing Plan
  • Discovery of Content
  • Search Engine Optimization
  • AdWords
  • Keyword Planning
  • Marketing Reach
  • Offers
  • LinkedIn
  • Twitter
  • Facebook
  • Google +
  • Email
  • Mobile
  • Social Media and Event Marketing
  • Social Media Team
  • Editorial Calendar


$1000 USD per person per day

Why choose Spice Catalyst?

Training offered by Spice Catalyst is based upon 50+ years of experience

Spice Catalyst has trained over 1/3 of all of Cisco's product managers worldwide

Training is based on the company's books like Successful Product Design and Management Toolkit 

About Spice Catalyst

Spice Catalyst

Spice Catalyst

Spice Catalyst is a worldwide product success management and product success marketing training, consulting and assessment organization since 2012. We have trained thousands of product managers and product marketing managers at such companies as Cisco, Capital One Bank, Cognizant, Botswana...

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Average rating 5

Based on 4 reviews

This course is great!
Rajagopala U.
The content is good and useful. Good insights shared on utilizing the power social media to further business interests.
Karthik S
Very interesting course on the effective use of Social media in marketing. Must for all the Product Marketing managers. Simple & effective delivery of content. Thanks, Professor David.
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