Course description
Business Writing Storytelling
It is a paradox. Today’s PR professionals have more outlets than ever to share company news and changes — social media, blogs, websites, and emails. That should be a good thing, but it is also turning out to be one of the biggest challenges that PR professionals face.
Each of these communication channels requires a slightly different writing style and voice. Professional messages must now compete with social sharing of videos and stories. The chatter is deafening. With so much competition for consumer’s mindshare, the only way a message can break through is if it evokes a strong emotional response.
Who should attend?
Target Audience
Anyone who is responsible for creating messages to enrich the public’s impression of an organization, its services, and/or products.
Training content
- Pre-work: Each participant submits three samples of writing to be reviewed by facilitator
- Introductions and Storytelling Icebreaker
- Define Storytelling: Introduce the six key elements needed to construct an effective story, three basic plots (challenge plot, connection plot, and creativity plot)
- Four Most Common Grammatical Errors and How To Avoid Them
- Creating a Professional Style and Tone
- Creating the Story
Course delivery details
Creating Winning Business Writing through Storytelling is available in the following formats: Multi-Day Face-to-Face Training Workshop, Multi-Session Webinar
Certification / Credits
- Examine the power of storytelling for getting readers to care about your message
- Review the basics – grammar is still king and elements of professional style are expected
- Practice storytelling to strengthen marketing messages
Why choose TrainSMART Inc.?
Customized training programs for every organization
Certified Women-Owned Business (WBENC & WOSB)
Industry-proven facilitators, consultants, and experts
About TrainSMART Inc.
TrainSMART Inc.
TrainSmart specializes in helping you identify people and process challenges that may be preventing your organization from achieving optimal results. We take a collaborative approach to create a tailored strategy for success. TrainSmart’s goal is to partner with you to...
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Contact info
TrainSMART Inc.
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