Professional Branding

Turpin Communication
Training overview
Corporate / Group Training
1+ days

Start dates
United States of America
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Course description

Professional Branding

Projecting professionalism to enhance your brand

We’ve all met them… the brilliant new intern or the quirky IT guy that shows up for work looking like they just rolled out of bed. Often, they lack business etiquette during meetings and are inappropriate in certain situations or settings. Regardless of how brilliant an employee may be, perceptions still matter, and how employees dress and conduct themselves in a business setting is essential to creating their professional brand. Employees at all levels of the organization need to be intentional about establishing themselves in a professional light if they want to advance in their careers.  

Professional Branding helps kick-start employees’ careers. This workshop helps participants build self-awareness around how others perceive them. Employees learn how to conduct themselves professionally and authentically in any setting. In addition, we outline specific techniques for managing nervousness and building confidence for maximum effectiveness in meetings. This workshop makes a great addition to your employee onboarding or emerging leader programs. 

Throughout this interactive workshop, participants examine your organization’s brand statement and articulate how they’d like to come across in support of it. Insights, skills, and communication techniques are introduced and practiced to help them be intentional about how they show up for others.

Professional Branding includes access to eCoach – our program for pre-work and post-workshop performance support. Participants receive reusable job aids and reference materials to apply what they learn in class to the situations they face outside of it.

All Turpin Workshops are highly customized to your organization’s and employees’ specific goals and challenges and can be delivered virtually or on-site.

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Who should attend?

Intended For: High-potential employees unsure of what personal brand means for them

Training content

Successful attendees will learn to

  • Assess their own style
  • Build self-awareness around how they are perceived by others
  • Stay true to themselves while also representing your organization’s brand
  • Conduct themselves professionally in face-to-face, virtual, and hybrid situations
  • Build on their own unique personality
  • Introduce themselves to others for maximum impact
  • Manage nervousness and speak with confidence
  • Frame off-the-cuff business conversations
  • Think on their feet and answer questions with ease
  • Use video for maximum engagement

NOTE: Professional Branding focuses on how people are perceived and less on the content of their communication.

Course delivery details

Duration: 1+ days

Maximum Enrollment: 8

Number of Instructors: 2

Location: Client Site & Virtual Classroom


Contact Turpin for price information.

Why choose Turpin Communication?

Customizable business communication training courses.

Expert communication trainers and coaches.

30+ years of focused communication skills expertise.

About Turpin Communication

Custom Presentation and Facilitation Skills Training for Your Team

Turpin Communication is a business communication training company. We build the skills presenters, meeting facilitators, and trainers need to achieve their goals, work more efficiently, and grow leadership capabilities. Our process is about simplification and personalization. We untangle confusing assumptions,...

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Contact info

Turpin Communication

9000 South Hoyne Ave.
60643 Chicago IL

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