Professional Branding

Projecting professionalism to enhance your brand

We’ve all met them… the brilliant new intern or the quirky IT guy that shows up for work looking like they just rolled out of bed. Often, they lack business etiquette during meetings and are inappropriate in certain situations or settings. Regardless of how brilliant an employee may be, perceptions still matter, and how employees dress and conduct themselves in a business setting is essential to creating their professional brand. Employees at all levels of the organization need to be intentional about establishing themselves in a professional light if they want to advance in their careers.  

Professional Branding helps kick-start employees’ careers. This workshop helps participants build self-awareness around how others perceive them. Employees learn how to conduct themselves professionally and authentically in any setting. In addition, we outline specific techniques for managing nervousness and building confidence for maximum effectiveness in meetings. This workshop makes a great addition to your employee onboarding or emerging leader programs. 

Throughout this interactive workshop, participants examine your organization’s brand statement and articulate how they’d like to come across in support of it. Insights, skills, and communication techniques are introduced and practiced to help them be intentional about how they show up for others.

Professional Branding includes access to eCoach – our program for pre-work and post-workshop performance support. Participants receive reusable job aids and reference materials to apply what they learn in class to the situations they face outside of it.

All Turpin Workshops are highly customized to your organization’s and employees’ specific goals and challenges and can be delivered virtually or on-site.