Training overview
Professional Course
E-learning
8 hours
From 1,250 USD
Start dates
Online
1,250 USD
Monthly Start Dates; Enquire for more information
Customer-Driven Marketing

Course description

Customer-Driven Marketing

Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This requires a new way of thinking. Customer-Driven Marketing teaches contemporary best practices in marketing strategy, equipping you to put the customer first and facilitate growth.

Outcomes

  • Understand the relationship among customer satisfaction, loyalty, and profitability
  • Maximize lifetime value of your customers to succeed in today’s marketplaces
  • Apply the triad of customer behavior: attention, memory, and appreciation
  • Develop a firm grasp of positioning, branding, pricing, and distribution
  • Cultivate exceptional customer experiences
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Course delivery details

This online program will require approximately 6-8 hours to complete. The content is 100% online and self-paced. You will be given 10 weeks to access and complete the program.

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.

Costs

Course fee: $1,250

Certification / Credits

CEUs: Program participants are eligible for 0.6 Continuing Education Units (CEUs) upon completion.

Certificate: This program can be applied towards a UNC Executive Development Certificate:

  • To receive a Certificate in Leadership and Business Acumen, attend any three UNC Executive Development Programs for Individuals within a three-year period.
  • To receive a Certificate of Excellence in Strategic Leadership and General Management, attend any five UNC Executive Development Programs for Individuals within a five-year period.

Why choose UNC Executive Development?

Conducting 200+ Programs per Year

Serving 5,000+ Executives from Global Organizations

#2 Faculty in the US

About UNC Executive Development

UNC Kenan-Flagler Business School Executive Development

UNC Executive Development is a globally recognized leader in executive education, ranked #2 in the U.S. and #9 in the world by the Financial Times for delivering innovative, customized learning solutions in collaboration with our clients to address their specific...


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Contact info

UNC Kenan-Flagler Business School Executive Development

Rizzo Conference Center
130 DuBose Home Lane
27517 Chapel Hill NC

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www.kenan-flagler.unc.edu

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