Digital Marketing—Strategy, Analytics, and AI
University of Minnesota - Carlson School of Management
Course description
Learn how to remain competitive and optimize marketing spend in the new digital landscape. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.
You’ll learn how to understand and connect with customers in entirely new and innovative ways. Explore game-changing digital marketing strategies and tactics that organizations are deploying. Learn to identify and then leverage the data you may have surrounding product life-cycle or consumer behavior. Empower your marketing team to ask the right questions and communicate effectively with your digital agency and data analyst resources.
Who should attend?
- Leaders with enterprise-level responsibilities
- Marketing VPs, directors, and managers
- Founders/CEOs
- Strategic Directors
Course delivery details
Participants may choose to attend remotely via Zoom. This option can be selected in the registration process.
Costs
The fee is $4,500 (USD).
About Carlson School of Management
University of Minnesota | Driven to Discover
At the University of Minnesota Twin Cities, we seek new knowledge that can change how we all work and live. We prepare students to meet the great challenges facing our state, our nation, and our world. And we apply our...
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University of Minnesota - Carlson School of Management
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