Digital Innovation for Business Professionals

University of Southern California Marshall School of Business

Course description

Digital transformation is about talent and not just technology. This course can assist in helping you stand out in an increasingly competitive job market and stay ahead of the accelerating digital marketplace. It requires well-prepared and agile business professionals. Future-proof your career by learning the digital foundations and skills necessary for today’s organizational leadership. The demand for digitally savvy consultants, managers, directors, and executives is higher than ever.

This course can assist in helping you stand out in an increasingly competitive job market and stay ahead of the accelerating digital marketplace.

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Who should attend?

This richly practical program was designed in response to requests from consultants and mid-level business professionals seeking to discover the latest digital trends, opportunities, and disruptions, in order to pivot their career and gain the vital skill sets necessary to become a digital strategist.

Training content

LEARN 20 ACTIONABLE SKILLS  (1 week per skill)Become irreplaceable by learning essential digital strategies, tactics and implementation methods.

Category: Analyzing Business and Technology Architecture to support Strategic Digital Innovation
•    Skill 1: Strategically identifying digital assets to leverage in the organization's architecture
•    Skill 2: Grouping components to foster agility
•    Skill 3: Managing components on the cloud for agility
•    Skill 4: Deciding how to use an ERP to help with cross-functional information sharing
•    Skill 5: How to implement ERP
•    Skill 6:  How to flexibly integrate components with reusable business services
•    Skill 7:  Being able to identify where security threats can come from
•    Skill 8:  Being able to create a secure infrastructure
Category: Designing Strategic Initiatives for Successful Digital Business Innovation
•    Skill 9:  Disruptive business opportunity analysis
•    Skill 10:  Disruptive technology opportunity analysis
•    Skill 11: Road-mapping a strategic initiative
•    Skill 12: Helping organizations strategize data monetization
•    Skill 13: Understanding business intelligence tools: AI & ML
•    Skill 14: Establishing federated governance for decentralized innovation
Category: Empowering Innovation Throughout an Organization’s Ecosystem
•    Skill 15: Fostering citizen developers
•    Skill 16: Establishing a PAAS for distributing innovation capability to the masses
•    Skill 17: Establishing an Open Innovation Initiative
•    Skill 18: Establishing Blockchain-based smart contracts for a distributed supply chain
•    Skill 19: Creating smart spaces with edge computing
•    Skill 20: Establishing an innovative ecosystem

Course delivery details

The self-paced Digital Innovation for Business Professionals program incorporates group activities, live meetings, and real-world application exercises for optimum learning. We strongly recommend that participants dedicate 2-3 hours per week to this 20-week course.

About USC Marshall School of Business

USC Marshall School of Business | Executive education and professional develompent 

Since its founding in 1920, the USC Marshall School of Business has capitalized on its location in Los Angeles—a global center for arts, technology, and international trade—to shape the role, nature, and reach of business education worldwide. Embracing the high-velocity...


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University of Southern California Marshall School of Business

3551 Trousdale Pkwy
90089 Los Angeles California

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