Introduction to Digital Transformation

University of Virginia Darden
Training overview
Professional Course
6 weeks

Course description

Introduction to Digital Transformation provides access to Darden’s top-ranked faculty in strategy, marketing, finance, and technology and operations management to learn the skills that are in demand across every industry. You'll get a critical overview of digital transformation and how to lead transformation the right way. Gain a better understanding of the evolving digital environment, the technologies required to drive strategy and growth in the digital age, and how transformation impacts every facet and function of your business. This accessible, affordable program is a timely investment to help your business respond to today’s challenges and be ready for tomorrow’s.

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Who should attend?

Mid to senior-level business leaders who need to help drive transformation within their organizations, including operations managers and executives, network and cyber/information security engineers, financial managers, project managers, and human resources managers.

Training content

Modules and key topics include:

  • The Digital Revolution
    • Exponential Evolution of Technology
    • Changing Basis of Competition
    • Deconstructing the Value Chain
  • The Economics of Digital Disruption
    • The Five Domains of Digital Transformation
    • Environmental Analysis & the Competitive Life Cycle
  • The Path to Digitization
    • Mapping Your Digital Transformation
    • Leveraging Ecosystems
  • Digital Infrastructure
    • Data Integrity
    • Digital Platforms
  • Digital Technologies
    • Artificial Intelligence and Machine Learning
    • Wisdom of Crowds
    • Blockchain
    • Internet of Things
  • Digital Business Functions
    • Digital Marketing
    • Digital Finance
    • Digital Operations
    • Digital Communications

Course delivery details

This program is hosted entirely online and primarily self-paced, with a live faculty session onThursday, 11 November from 12:00-1:00pm EST. Participants should expect to spend approximately 2-4 hours per week on coursework.

About UVA Darden

Darden | Purpose-Driven Leadership

These uncertain and rapidly changing times call for leaders who are prepared to catalyze global business and social transformation. Through Darden's signature approach to teaching and learning, you will connect with your purpose, master business tools and concepts, and gain...

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