Training overview
Corporate / Group Training
Start dates
United States of America
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Course description

Onsite Training in Media Communication Strategies - Virgil Scudder & AssociatesMedia Training - A Tailored Onsite Program in Media Communication Strategy for Executives

Acclaimed in the industry, Virgil Scudder media training programs are widely used and endorsed by executives at leading companies and publications such as Forbes and The Wall Street Journal. The Media training program is delivered by Virgil Scudder and his associates, experienced journalists in key media markets.

Each program is designed to be relevant and tailored to the specific circumstances of each executive and prior to any session, Virgil Scudder & Associates conducts in-depth research to create a custom-made media strategy. The program will provide executives with communication techniques that enable them to be confident and convincing, including:

  • Taking positive control of interviews
  • Ways to turn negatives into positives
  • Ambush interview preparation
  • Tailor technique for all mediums
  • First steps to control a crisis
  • Conquering nervousness
  • Looking your best on camera or in person.
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Who should attend?

This Media onsite training program is ideal for executives who regularly communicate with the media or may possibly encounter the media. Virgil Scudder & Associates uses the acclaimed Scudder method to deliver a custom program that addresses each executive's specific circumstances.

Training content

This program is specifically designed according to each executive's needs. Prior to each program, Virgil Scudder & Associates researches relevant issues and client's circumstances in-depth in order to deliver a program and communication strategy that is as relevant as possible. 

Programs typically cover the following elements:

  • How to put together a winning interview agenda
  • How to deliver key points effectively
  • Turning negatives into positives
  • How to identify and respond to the most difficult questions
  • Controlling nervousness
  • Delivering the type of interview that will result in further media opportunities


Virgil Scudder & Associates offers professional training solutions that are convenient, tailored and cost-effective.

Each program includes a package of tools for continued improvement, including video recordings of the training session, written records of the Scudder method, a free evaluation of the candidates' next interview and an autographed copy of Virgil Scudder's book, World Class Communication.

About Virgil Scudder & Associates

Virgil Scudder & Associates - World Class Communication Training

Virgil Scudder & Associates - teaching executives to communicate

Founded in 1990, Virgil Scudder & Associates operates to help leaders of business, government and the professions become the best communicators that they can be. In the 25 years since its founding, VS&A has offered tailored training programs in four...

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Learn more about the Scuddle Method to media communications and strategy.


Contact info

Virgil Scudder & Associates

5055 Collins Avenue, 5C
33140 Miami Beach, FL

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